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The attitudes of European consumers toward innovation in bread; interest of the consumers toward selected quality attributes

AuthorsLambert, J.L.; Le-Bail, A.; Zuniga, R.; van-Haesendonck, I.; van-Zeveren, E.; Rosell, Cristina M. ; Collar, Concha ; Curic, D.; Galic, K.; Sikora, M.
Issue Date2009
PublisherJohn Wiley & Sons
CitationJournal of Sensory Studies (2009) 24: 204–219
AbstractThe present survey is integrated in the European project entitled EU-FRESHBAKE. This three years project started in October 2006. It aims at developing innovative processes and innovative formulations for the Bake Off technology taking into consideration, energy demand of the process, nutrition parameters and overall quality of the bread. To help and to advise the project on the expectations of the European consumers toward innovation, a consumer survey has been carried out taking into consideration 1050 consumers from 5 countries (Belgium, Croatia, Spain, France and Poland). The global objectives are (i) to better understand the attitudes of the European innovations in bread and (ii) to understand the main determinants of it. Globally the key points that arose from the survey were the environmental concern and the concern regarding health; these two aspects seem to steer the attitudes of the consumer. Basically, two categories of consumers were observed; (i) frequent (daily) buyers with a focus on quality and pleasure and (ii) less frequent buyers (once a week) with a more pronounced interest in nutrition and energy (process). The first group was named the crust group and the second one the crumb group. The crumb family seems to be the one that is the most interested in the outcomes of the EU-FRESHBAKE project. This group is concerned by nutrition quality and would prefer a bread which has been done with a less energy demanding process. The “crust” group is schematically less interested in the nutrition, in the shelf life and in the energy demand of the process used to prepare the bread. The results from this survey should be handled with care due to the relative small size of the sample and to the fact that the average age of the sample was rather young.
Description16 pages, 7 tables, 4 figures.-- The definitive version is available at www3.interscience.wiley.com
Publisher version (URL)http://dx.doi.org/10.1111/j.1745-459X.2008.00203.x
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