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Título: | How the country-of-origin impacts wine traders’ mental representation about wines: A study in a world wine trade fair |
Autor: | Rodrigues, Heber; Rolaz, Julien; Franco-Luesma, Ernesto CSIC ORCID; Sáenz-Navajas, María-Pilar CSIC ORCID ; Behrens, Jorge; Valentin, Dominique; Depetris-Chauvin, Nicolas | Palabras clave: | Wine traders Mental representation Wine exporting countries ProWein Country-of-origin |
Fecha de publicación: | nov-2020 | Editor: | Elsevier BV | Citación: | Food Research International 137: 109480 (2020) | Resumen: | Using data collected at a world wine trade fair, we study how the country-of-origin impacts wine traders’ mental representation about wines. In the analysis we use traditional exporters in Old (France) and New (Argentina) world wine countries in comparison to non-traditional exporters in Old (Switzerland) and New (Brazil) world wine countries. Three main findings are reported. First, the country-of-origin of wines was more important on guiding participants’ representations, than the category of countries the traders came from. Second, participants’ evocations were more precise and specific for traditional wine-exporting countries than for less traditional wine exporting countries. Finally, the lack of traders’ knowledge of wines from non-traditional wine-exporting countries produced associations and beliefs related to the image of the country itself. Our findings have important implications for the marketing and export activities of the wine industry. | Versión del editor: | https://doi.org/10.1016/j.foodres.2020.109480 | URI: | http://hdl.handle.net/10261/232277 | DOI: | 10.1016/j.foodres.2020.109480 | ISSN: | 0963-9969 |
Aparece en las colecciones: | (ICVV) Artículos |
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How the country-of-origin impacts wine traders.pdf | 1,16 MB | Adobe PDF | Visualizar/Abrir |
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