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Internal validity in discrete choice experiments: varying the position of the price attribute

AuthorsSoliño, Mario; Álvarez Farizo, Begoña ; Campos Palacín, Pablo
KeywordsChoice modelling
Ordering effects
Willingness to pay
Issue Date2017
PublisherTaylor & Francis
CitationApplied Economics Letters 24(13): 940-944 (2017)
AbstractThis article presents an analysis of internal validity in discrete choice experiments. Prior studies have analysed the importance of the order of attributes within a multiple choice context, but few have specifically analysed the importance of the location of the price attribute. The internal validity was analysed while considering variations in the position of the price attribute in the choice cards. Results show differences in the estimates of willingness to pay according to the price-location version used: at the beginning, in the middle or at the end of the choice card.
Publisher version (URL)https://www.tandfonline.com/doi/full/10.1080/13504851.2016.1243202
Appears in Collections:(CCHS-IPP) Artículos
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