Por favor, use este identificador para citar o enlazar a este item:
http://hdl.handle.net/10261/1767
COMPARTIR / EXPORTAR:
SHARE BASE | |
Visualizar otros formatos: MARC | Dublin Core | RDF | ORE | MODS | METS | DIDL | DATACITE | |
Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Chioveanu, Ioana | - |
dc.date.accessioned | 2007-10-31T12:25:35Z | - |
dc.date.available | 2007-10-31T12:25:35Z | - |
dc.date.issued | 2005-01-28 | - |
dc.identifier.uri | http://hdl.handle.net/10261/1767 | - |
dc.description | This paper is based on my PhD dissertation (Ch. 2) written under the supervision of Xavier Vives. | en_US |
dc.description.abstract | I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to consumers who would otherwise buy the cheapest alternative on the market, and then competes in prices. Despite ex-ante symmetry, at equilibrium, there is one firm which chooses a lower advertising level, while the remaining ones choose the same higher advertising. For the endogenous profile of advertising expenditure, there are a family of pricing equilibria with at least two firms randomizing on prices. The setting offers a way of modelling homogenous product markets where persuasive advertising creates subjective product differentiation and changes the nature of subsequent price competition. The pricing stage of the model can be regarded as a variant of the Model of Sales by Varian (1980) and the two stage game as a way to endogenize consumers heterogeneity raising a robustness question to Varian’s symmetric setting. | en_US |
dc.language.iso | eng | en_US |
dc.relation.ispartofseries | UFAE and IAE Working Papers | en_US |
dc.relation.ispartofseries | 639.05 | en_US |
dc.rights | openAccess | en_US |
dc.subject | Oligopoly | en_US |
dc.subject | Advertising | en_US |
dc.subject | Price dispersion | en_US |
dc.subject | Brand loyalty | en_US |
dc.title | Advertising, Brand Loyalty and Pricing | en_US |
dc.type | documento de trabajo | en_US |
dc.description.peerreviewed | Peer reviewed | en_US |
dc.type.coar | http://purl.org/coar/resource_type/c_8042 | es_ES |
item.fulltext | With Fulltext | - |
item.languageiso639-1 | en | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.openairetype | documento de trabajo | - |
item.cerifentitytype | Publications | - |
item.grantfulltext | open | - |
Aparece en las colecciones: | (IAE) Informes y documentos de trabajo |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
---|---|---|---|---|
63905.pdf | 332,58 kB | Adobe PDF | Visualizar/Abrir |
CORE Recommender
Page view(s)
374
checked on 24-abr-2024
Download(s)
426
checked on 24-abr-2024
Google ScholarTM
Check
NOTA: Los ítems de Digital.CSIC están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.