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Title

Comunicación científica (XXXVII). Cómo hacer una estrategia social media para pediatras (IV). Técnicas de «social customer relationship management» en redes sociales

Other TitlesScientific communication (XXXVII). How to make a social media strategy for paediatricians (IV). Customer relationship management techniques in social networks
AuthorsSerrano-Cobos, J.; Gonzalo-Penela, C.; González de Dios, J.; Aleixandre-Benavent, Rafael
KeywordsRelación médico-paciente
Clinical practice
Medical care
Doctor-patient relationship
Cybermetrics
Social CRM (customer relationship management)
Social media
Cibermetría
Quality management
Atención médica
Práctica clínica
Gestión de la calidad
Issue Date2016
PublisherEdiciones Mayo
CitationActa Pediatrica Espanola 74(9): 231-235 (2016)
Abstract[EN]: The characteristics of a customer relationship management (CRM) applied to the world of health are described, especially in pediatrics, in an online environment, which is called >social CRM>. Its benefits and disadvantages are discussed, as well as some tactics that pediatricians are following to manage communities online, based on current and potential patients, generated around their professional accounts in social media/social networks, exploring ways of doctor-patient online relationship management practices. [ES]: Se explican las características de un customer relationship management (CRM) aplicado al mundo de la salud, en especial al de la pediatría, en un entorno online, lo que se denomina social CRM. Se exponen sus beneficios e inconvenientes, y se describen algunas tácticas que los pediatras están siguiendo para gestionar las comunidades de pacientes online, actuales y potenciales, que se generan en torno a sus cuentas profesionales en los medios sociales o redes sociales, explorando así la gestión online de la relación antes y después de la cita médicopaciente.
URIhttp://hdl.handle.net/10261/161583
Identifiersissn: 0001-6640
2014-2986
Appears in Collections:(INGENIO) Artículos
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