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Título

Who owns the name of a place? On place branding and logics in two villages in Galicia, Spain

AutorJiménez-Esquinas, Guadalupe ; Sánchez-Carretero, Cristina
Palabras claveCamariñas
Costa da Morte
Finisterre
Heritage
Names
Place branding
Fecha de publicaciónmar-2018
EditorSage Publications
CitaciónTourist Studies 18(1): 3-20 (2018)
ResumenThis article deals with the marketing strategies employed to promote the name of a place in a global context of heritage propertisation. Drawing on ethnographic fieldwork in two sites on the ‘Costa da Morte’ in Galicia, northwest of Spain, this article analyses the discourses and practices employed to commoditise place names and the strategies regarding place branding. In particular, two strategies are contemplated: first, the creation of a name to refer to a whole area, which is the case of the ‘Costa da Morte’, and, second, the name branding processes of two of the better-known villages on this coastline. Camariñas is developing a registered trademark for bobbin lace protection and the village of Finisterre is promoting the ‘End of the World’ as a tourist destination. This article focuses on the mechanisms by which place branding discourses and practices permeate various social agents and the naturalisation process of place branding structuring logics.
Versión del editorhttps://doi.org/10.1177/1468797617694728
URIhttp://hdl.handle.net/10261/147051
DOI10.1177/1468797617694728
ISSN1468-7976
E-ISSN1741-3206
Aparece en las colecciones: (INCIPIT) Patrimonio y participación social: propuesta metodológica y revisión crítica
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