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Título

In Google we Trust?

Autor Burguet, Roberto ; Caminal, Ramón ; Ellman, Matthew
Palabras clave Search engine bias
Internet economics
Vertical integration
Two-sided markets
Antitrust
Fecha de publicación 25-feb-2015
EditorElsevier
Citación International Journal of Industrial Organization 39: 44-55 (2015)
ResumenWe examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results. We distinguish two types of search results: sponsored and organic (not-paid-for). Organic results are most important in searches for online content, while sponsored results are more important in product searches. By modeling the underlying markets for online content and offline products, we can identify the sources of distortions for each type of result, and their interaction. This explicit treatment proves crucial for understanding, not only spillovers across markets, but also fundamental policy issues, such as the welfare effects of integration. In particular, integration of the engine with a small fraction of content providers is welfare-enhancing when incentives to distort are stronger for sponsored than organic search, but welfare-reducing in the opposite case
Descripción Publicado también como: Barcelona GSE Working Paper Series nº 717. Barcelona: Barcelona Graduate School of Economics, February 2014 (September 2013)
Versión del editorhttp://dx.doi.org/10.1016/j.ijindorg.2015.02.003
URI http://hdl.handle.net/10261/112380
DOI10.1016/j.ijindorg.2015.02.003
Identificadoresdoi: 10.1016/j.ijindorg.2015.02.003
issn: 0167-7187
Aparece en las colecciones: (IAE) Artículos
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