2024-03-28T08:54:33Zhttp://digital.csic.es/dspace-oai/requestoai:digital.csic.es:10261/1880842019-09-27T10:33:40Zcom_10261_29com_10261_7col_10261_282
00925njm 22002777a 4500
dc
Soliño, Mario
author
Álvarez Farizo, Begoña
author
2014
Personality plays a role in human behavior, and thus can influence consumer decisions on environmental goods and services. This paper analyses the influence of the big five personality dimensions (extraversion, agreeableness, conscientiousness, neuroticism and openness) in a discrete choice experiment dealing with preferences for the development of an environmental program for forest management in Spain. For this purpose, a reduced version of the Big Five Inventory survey (the BFI-10) is implemented. Results show a positive effect of openness and extraversion and a negative effect of agreeableness and neuroticism in consumers' preferences for this environmental program. Moreover, results from a latent class model show that personal traits help to explain preference heterogeneity.
PLoS ONE 9(2): e89603
http://hdl.handle.net/10261/188084
1932-6203
http://dx.doi.org/10.13039/501100006280
Personal Traits Underlying Environmental Preferences: A Discrete Choice Experiment