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Service innovation

AuthorsAnderson Macdonald, Stephen; Kask, Sean
Issue Date2010
PublisherMarketing Science Institute
SeriesConference Summary
DescriptionResumen de las actas de la MSI’s Conference, “Service Innovation,” que tuvo lugar los días 22 y 23 de Septiembre de 2010 en la London Business School. 23 páginas, 1 figura, 3 tablas
Publisher version (URL)http://www.msi.org/publications/publication.cfm?pub=1813
Appears in Collections:(INGENIO) Libros y partes de libros
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